3 Smart Ways Top Country Clubs Drive Wellness Revenue

For top country clubs and fitness providers, offering a holistic wellness experience is quickly becoming a must-have for member satisfaction and growth.

Members are looking for an experience that goes beyond club property and becomes an integral part of their daily lives with support for nutrition, stress management, sleep, community, and more.

Here are 3 ways top organizations are transforming their wellness offering with Alterra Health.

App screens demonstrating Alterra Health wellness tools designed to increase country club revenue.

Revenue driver #1 – integrating actions directly within member wellness programming.

Instead of leaving lesson bookings and product purchases to chance…

Purposefully lead members to key club actions and revenue initiatives directly through your programming:

• Booking training sessions

• Shopping for products

• Ordering restaurant meals

• Participating in paid club activities

iPhone mockups showing club appointment booking and product offers inside wellness programming.

Revenue driver #2 – guiding members to build a lifestyle foundation so they can better utilize services and amenities.

Members who feel confident and understand the importance of wellness are more apt to engage with your club. It’s that simple.

Members are often fearful to take that first step. Many members are quietly trying to get their energy back or lose 20 pounds but don’t know where to begin.

This is your opportunity to be the place that truly understands what wellness means now on their terms.

Illustration showing 360° wellness boosting country club revenue via training, dining, and lessons.

Revenue driver #3 – retaining members through tangible wellness results.

Clubs tend to focus on the “on-site” experience while neglecting what happens when members leave the premises. For seasonal clubs, members may go 6+ months with minimal touch points.

Imagine offering a 360° wellness experience that keeps members engaged on-site, at home, or on vacation. It’s now possible.

Members who see measurable, year-round improvements in energy, performance, or weight management are members who stay.

Mobile screens showing Alterra Health’s wellness app and API tools designed for country clubs.

Alterra Health powers wellness for leading clubs and healthcare organizations.

🚀 Schedule a call to see how our wellness programming can help your club generate additional revenue and deliver an unrivaled member experience.

Implementing Alterra Health is a breeze with options to integrate directly within your existing apps and platforms.