Discover 5 concrete strategies to better market your private medical practice today!
Are you looking to boost patient acquisition and grow your private medical practice sustainably? In this article and accompanying educational video, we summarize five powerful medical marketing strategies you can implement today to take your practice to the next level. Drawing from over 10 years of experience in medical marketing, these strategies are tailored for practices with limited resources, helping you maximize your efforts through the lens of leverage.
1) Provide world-class care.
The foundation of any successful practice is the quality of care provided. While it may seem obvious, delivering world-class care not only benefits your patients but also helps grow your practice organically. Happy patients are more likely to recommend your services to friends and family, leave positive reviews, and provide testimonials. If you want your practice to thrive, ensuring the highest level of care is the first step.
2) Build a strong provider referral network.
One of the most effective ways to grow your practice is by building a solid referral network with other providers in your area. For example, if you run a medical weight loss clinic, you could partner with local OBGYNs who don’t offer weight loss services. This mutually beneficial relationship can help both practices by referring patients to each other, driving growth without additional marketing costs.
3) Ask for patient referrals.
Patient referrals are an often-overlooked yet powerful marketing tool. Asking your existing patients to refer others can significantly boost patient volume. Integrate this into your patient onboarding process by suggesting they bring an accountability partner, such as a friend or family member, who can support them on their journey. This tactic not only increases patient referrals but also enhances the effectiveness of your treatments. Obviously, patient referrals should be a suggestion not a requirement, and patient information should never be shared.
4) Prioritize your Google Business Profile & reviews.
Having a well-optimized Google Business Profile is essential for attracting new patients. In a recent survey, the majority of respondents said they found new providers by searching online and reviewing local Google Business Profiles. Make sure your profile is up to date, includes accurate information about your services, and showcases positive patient reviews. Good reviews build trust and encourage prospective patients to choose your practice.
5) Leverage local businesses & their existing audiences.
Rather than marketing to patients one by one, find groups or local businesses where your target patient audience already exists. For example, if you run a chiropractic practice and your patients are primarily athletes, consider partnering with local gyms, running stores, or fitness groups. Similarly, if you manage a medical weight loss clinic, offer to give a health seminar at a local company, allowing you to reach a large audience in one go.
6) Final medical marketing thoughts for private practice owners.
By implementing these five high-leverage strategies, you can market your private medical practice more effectively and efficiently. Focus on delivering world-class care, building referral networks, asking for patient referrals, optimizing your Google Business profile, and leveraging local businesses to reach your target patient audience.
**Medical providers, curious to learn more? Click here to register for our upcoming webinar, “How to Grow a Successful Patient-Centered Obesity Medicine Practice”
Article by: Austin Rhoads
Austin is the Co-Founder of Alterra Health and has been a leader in the development of weight loss education programs for patients and medical practitioners for the past ten years.
Alterra Health and its parent company Puente Holdings, LLC provide education, coaching, guides, support, and programs for patients. Individual results may vary. This article should not be construed as medical advice. For all clinical questions, please consult your medical provider.