A Decade in Clinical Care – Here’s What’s Missing
The reality of clinical care. As a Registered Dietitian and Certified Personal Trainer, I spent years guiding clients and patients through nutrition, exercise, and lifestyle changes. In the clinic, I had their attention – patients were motivated, ready to learn, and eager to change. But I couldn’t go home with them. That’s where the real challenge […]
The Future of Fitness Clubs: Lifestyle Support That Drives Member Retention
Over the past decade, the definition of a “gym” has changed. What once centered on weight racks, cardio machines, and athletic performance has transformed into something much more holistic with lifestyle support – think: spa experiences, coworking spaces, chef-led cafés, recovery lounges, and even meditation studios. Just look at Life Time. Once branded as an “athletic […]
Why Modern Country Clubs Are Offering Lifestyle Platforms to Support Member Wellness
Club life offers something truly unique – a blend of recreation, connection, and personal wellbeing all in one space. Whether it’s early morning pickleball, a round of golf, a rejuvenating spa day, or dinner with friends at the club restaurant, members don’t just come for amenities – they come for community and quality of life. […]
Case Study: Scaling ShillMed’s Clinic & Services with the Alterra Health Platform
The Growth-Focused Owner Clinic: ShillMed Weight Loss & Lifestyle Medicine Center Profile: For business owners who want to scale with less overhead “We’re always looking for ways to add value for our patients and diversify revenue – but most add-ons were either time-consuming, not patient-centered, or too expensive to get off the ground. We needed something […]
Case Study: How PrecisionMD Is Delivering Exceptional Patient Care with Alterra Health
The Busy, Multi-Location Clinic Owner Clinic: PrecisionMD Profile: For busy clinics that are pressed for time but want to provide holistic care “We could educate patients during appointments, but it was hard to keep that momentum going once they left. We spent so much time pulling things together, but we needed a more complete, scalable […]
Case Study: How Discover Health Is Improving Patient Engagement with 360° Lifestyle Care
The Engagement-Focused Provider Clinic: Discover Health Profile: For clinicians who want to better support patients between visits “No matter how well we explained nutrition or lifestyle changes in the visit, patients just didn’t follow through. We kept hearing ‘I don’t know what to do next’ or ‘I forgot what you said.’ We needed a way […]
How Wellness Clubs Can Support Real Change Beyond the Gym Floor
As a dietitian and trainer, I’ve spent years coaching people who were ready to make changes – but didn’t know how to follow through once they left the gym or the consult. The truth is, even in the most well-equipped wellness environments, members need more than motivation. They need daily support, structure, and simple tools to […]
5 Wellness Trends Transforming Luxury Clubs in 2025
Luxury clubs are no longer defined by how many courts, machines, or menu items they offer – they’re being redefined by how deeply they support the whole member. In 2025, members are expecting more than elite amenities. They’re seeking a space that supports their lifestyle, their energy, and their everyday well-being. Here are five powerful wellness […]
Elevating Member Wellness: What Today’s Top Clubs Are Doing Differently
At today’s premier wellness clubs, the member experience is everything. It’s what earns loyalty, inspires referrals, and keeps amenities buzzing with life. And as wellness becomes central to how members define “value,” the question is no longer if clubs should invest in health-focused programming – but how to do it in a way that feels truly […]
360° Wellness: A New Era of Lifestyle Care
How many times have you heard someone say they want to “live a healthier life”? The answer is likely – too many to count. How many times have you seen the same individuals begin, fail, and begin again? For many, this start-stop cycle lasts forever. The problem with lifestyle change is it’s not just one behavior. […]
The #1 Way to Price Memberships: A Crash Course for Medical Clinics
The following article provides an overview of offer creation, memberships, and pricing models for cash-pay direct primary care (DPC), medical weight loss, and obesity medicine clinics. Unsure how to price consults and memberships in a cash-pay clinic? Here’s the framework to use. Creating offers that attract and retain patients is difficult. It requires ongoing feedback, […]
Why Obesity Specialists Should Adopt a 360° Comprehensive Program
The field of obesity medicine is experiencing significant growth, with more providers becoming certified as obesity medicine specialists. However, while certifications abound, many practitioners aren’t fully leveraging their expertise to deliver the most impactful care possible. If you’re treating multiple obesity medicine patients daily, it’s worth considering how adopting a structured program can elevate your […]
Why Evidence-Based Doctors Should Prioritize Accountability & Support
As evidence-based practitioners, your commitment to clinical precision is undeniable. Research, guidelines, and best practices form the foundation of your care. But here’s a truth that might surprise you: patients aren’t always looking for the studies or the science. They trust you’ve got that covered. What they crave is something far more personal — accountability, […]
How to Create the Best Offers to Help Your Weight Loss Patients
The purpose of today’s article is to help you create better offers for your patients. The better your offer, the more patients you will attract, engage, support, and retain. Win! 🏆 Given the level of competition in the medical weight loss industry and the number of questions we get from providers about this very topic, […]
Using Our Free Holistic Care Tools in Your Obesity Medicine Clinic
This guide is designed to help you get started with the free patient education resources you downloaded through our Ultimate Obesity Medicine Practice Growth Toolkit. If you haven’t yet accessed the files, please head to the clinic toolkit page on our site and submit your information. You will automatically receive an email giving you access […]
Obesity Providers, Feeling Overwhelmed? Here’s How to Refocus Your Attention
As obesity medicine specialists, your expertise lies in understanding the complex interplay of physiology, metabolism, and pharmacology. With the growing obesity epidemic — currently affecting over 42% of adults in the United States — your role has never been more crucial. However, many practitioners find themselves overwhelmed by the demands of nutrition, exercise, and behavior […]
How to Win in a Hyper-Competitive Market for Medical Weight Loss
We published an article last week addressing the many benefits of cash-pay membership models. Based on the overwhelming response to that post, it’s clear our provider community is looking for even more actionable business advice. You ask… We deliver! Here’s another quick piece addressing one of the most common questions we hear from providers: 🤔 […]
Reluctant to Adopt a Membership Model in Your Clinic? Read This
Over the past two months, we have spoken with more than 250 medical weight loss providers around the country. The same two points have come up in nearly every conversation: ✅ “I need help to market and grow my practice.”✅ “I’m scared to implement a cash-pay membership model because I don’t want to lose existing […]
Access Our 9-Minute Medical Marketing Crash Course
Discover 5 concrete strategies to better market your private medical practice today! Are you looking to boost patient acquisition and grow your private medical practice sustainably? In this article and accompanying educational video, we summarize five powerful medical marketing strategies you can implement today to take your practice to the next level. Drawing from over […]
Supercharge Your Clinic’s Profit with This Formula
We discuss the “golden” business formula in today’s video. Use this ratio (LTGP to CAC ratio) to boost the profit and growth of your private medical practice. In today’s educational video, learn about the LTGP to CAC ratio (Lifetime Gross Profit to Customer Acquisition Cost) and how it can help fuel the long-term, sustainable growth […]
4 Patient Retention Secrets Your Practice Needs to Adopt Today
Want to improve patient retention? Don’t overlook the 4 keys to patient engagement outlined in our patient retention masterclass. This educational video outlines four key levers for improving patient retention in a private medical practice: 1) Clear upfront expectations. Set long-term expectations for patients from the beginning to ensure commitment to the treatment journey. One […]
7 Things Every Holistic Obesity Medicine Practice Should Focus On
In the dynamic field of obesity medicine, clinics that adopt a holistic approach are emerging as leaders in patient care. These clinics not only address the physical aspects of obesity but also consider the mental, emotional, and social factors that contribute to a patient’s health. Here is a comprehensive guide to the seven essential focus […]
How to Incorporate Holistic Care in Your Obesity Medicine Clinic
Obesity medicine is a rapidly growing field, driven by the increasing prevalence of obesity and the need for comprehensive treatment strategies. For clinics focused on obesity medicine, integrating holistic programming is not only beneficial for patient outcomes but also essential for standing out in a competitive market. Here, we’ll explore why holistic care is crucial […]
Differentiating Your Obesity Medicine Practice from Online Startups
8 strategies to help certified obesity medicine providers set their practices apart from low-cost online prescription telehealth startups In today’s digital age, the landscape of healthcare is rapidly changing. The rise of low-cost online prescription telehealth startups, such as Ro.co, HenryMeds.com, JoinMochi.com, and more is transforming how patients access medical care. As a certified and […]
Choose Experts, Not Shortcuts: Certified Obesity Specialists vs. Prescription Startups
As interest in weight loss medications like Semaglutide (Ozempic, Wegovy), Tirzepatide (Mounjaro, Zepbound), and Liraglutide (Saxenda, Victoza) rises, many patients are eager to find the most effective and reasonably priced treatments for weight loss and diabetes management. However, navigating the options available, particularly online, can be overwhelming and potentially risky. While telehealth platforms offer convenience, […]