8 strategies to help certified obesity medicine providers set their practices apart from low-cost online prescription telehealth startups
In today’s digital age, the landscape of healthcare is rapidly changing. The rise of low-cost online prescription telehealth startups, such as Ro.co, HenryMeds.com, JoinMochi.com, and more is transforming how patients access medical care. As a certified and experienced obesity medicine professional providing medical weight loss care, you might wonder how to compete with these emerging platforms. The answer lies in leveraging your unique strengths and differentiating your services to attract and retain patients who value personalized, expert care. Here are some strategies to help you stand out in this competitive market.
Article by: Austin Rhoads
Austin is the Co-Founder of Alterra Health and has been a leader in the development of weight loss education programs for patients and medical practitioners for the past ten years.
1) Emphasize expertise & personalized care.
One of the most significant advantages you have over online startups is your expertise and the ability to provide personalized care. Highlight your qualifications, certifications, and extensive experience in obesity medicine. Patients often seek reassurance that their healthcare provider is highly qualified and knowledgeable.
Furthermore, emphasize the personalized nature of your treatment plans. Unlike the one-size-fits-all approach that many telehealth startups offer, your treatments are tailored to each patient’s unique needs and medical history. This individualized approach can lead to better outcomes and higher patient satisfaction.
2) Enhance the patient experience.
Providing an exceptional patient experience is crucial in differentiating your practice. Offer both in-person consultations and telehealth options to cater to patients’ preferences. Some patients may value the convenience of telehealth, while others prefer the personal touch of face-to-face interactions.
In addition to consultations, offer a holistic approach to weight loss that includes nutritional counseling, exercise plans, and behavioral therapy. By addressing all aspects of a patient’s health, you can provide comprehensive care that goes beyond simply prescribing medication.
3) Build strong patient relationships.
Building and maintaining strong relationships with your patients can foster loyalty and trust. Ensure regular follow-up appointments and provide continuous support through various communication channels such as phone, email, or a dedicated app. Being accessible and responsive to your patients’ needs can set you apart from more impersonal online services.
Consider creating support groups or forums where patients can share their experiences and support each other. A sense of community can enhance patient engagement and motivation, leading to better adherence to treatment plans.
4) Leverage technology.
While competing with tech-savvy startups, it’s essential to leverage technology effectively. Offer your own telehealth services to provide convenience while ensuring high-quality care. A user-friendly patient portal can enhance the patient experience by allowing easy scheduling, access to medical records, and direct communication with you.
5) Educate & inform.
Establish yourself as a thought leader in obesity management by creating valuable content. Blog posts, videos, and webinars on topics such as medical weight loss treatments, nutritional advice, and general health and wellness can attract and educate potential patients. Providing valuable information not only builds your reputation but also helps patients make informed decisions about their health.
Share success stories and testimonials from your patients to build credibility and trust. Real-life experiences and positive outcomes can significantly influence potential patients’ decisions.
6) Focus on quality over quantity.
Emphasize the importance of sustainable, long-term weight loss and overall health improvement. Many online startups offer quick fixes, but you can differentiate yourself by promoting the benefits of a comprehensive and gradual approach to weight management. Highlight the safety and close monitoring of treatments, ensuring patients’ well-being and reducing potential risks.
7) Collaborate & network.
Building a network of healthcare providers can lead to valuable referrals. Collaborate with other medical professionals to offer a comprehensive care package. These collaborations can enhance the quality of care you provide and attract patients looking for a holistic approach to weight loss.
Engage in community health events and offer free seminars to raise awareness about obesity management and your services. Being actively involved in your community can increase your visibility and attract new patients.
8) Offer transparent pricing & lead with expertise.
While you may not be able to match the low prices of online startups, you can offer transparent pricing and highlight the value of your services. Clearly outline the costs and benefits of your personalized, expert care compared to the generic approach of telehealth startups.
It’s important to lead with the value, expertise, and credibility you provide rather than price alone.
9) Final thoughts for obesity medicine providers looking to grow their practices.
Competing with low-cost online prescription telehealth startups requires a strategic approach that leverages your unique strengths as a certified obesity medicine doctor. By emphasizing your expertise, providing personalized care, enhancing the patient experience, focusing on long-term results, and building strong relationships, you can differentiate your practice and attract patients who value high-quality, individualized care. By implementing these strategies, you can thrive in the evolving healthcare landscape and continue to provide exceptional care to your patients.
**Medical providers, curious to learn more? Click here to register for our upcoming webinar, “How to Grow a Successful Patient-Centered Obesity Medicine Practice”
Alterra Health and its parent company Puente Holdings, LLC provide education, coaching, guides, support, and programs for patients. Individual results may vary. This article should not be construed as medical advice. For all clinical questions, please consult your medical provider.