Over the past decade, the definition of a “gym” has changed.
What once centered on weight racks, cardio machines, and athletic performance has transformed into something much more holistic with lifestyle support – think: spa experiences, coworking spaces, chef-led cafés, recovery lounges, and even meditation studios.
Just look at Life Time. Once branded as an “athletic club,” it’s now repositioned itself as a luxury wellness resort with the tagline “Your Life. Your Time.” This isn’t just rebranding. It’s a reflection of what members are actually craving: a whole-person approach to health.
People want more than fitness. They want lifestyle support and well-being.
Today’s members aren’t just coming in for a workout. They’re coming in for energy, stress relief, weight management, clarity, sleep support, and a stronger sense of balance.
And many are navigating these needs quietly – trying to lose 15–20 pounds, manage hormonal changes, recover from burnout, or rebuild structure in their lives. They don’t just want another class on the schedule. They want help with how to live well.
That’s why clubs – whether private, boutique, or luxury – can’t just offer exercise. They need to offer lifestyle support.
Bridging the gap between workouts and real life.
Your members may leave your club feeling motivated, but what happens the moment they get home? What do they eat? How do they recover? How do they stay consistent?
This is the critical gap most fitness centers miss – and the reason members lose momentum over time.
Alterra Health fills that gap. We provide clubs with a ready-to-implement, clinically backed lifestyle platform that helps members make better decisions, stay consistent, and feel supported between sessions, meals, appointments, and life stressors.
It’s the kind of value that keeps them engaged and coming back.
Why Alterra Health is the next step for forward-thinking fitness clubs, wellness clubs, and country clubs.
We help clubs evolve beyond “fitness” into full-spectrum wellness, without adding to your team’s workload.
With Alterra Health, your club can:
• Guide members on how to build real habits that support performance and recovery
• Offer support for stress, sleep, mindset, and nutrition – all integrated into their lifestyle
• Reinforce personal training, spa, and food services with education that sticks
• Keep members engaged with tools that match their evolving needs, not just their gym schedule
And it’s all clinical, evidence-based, and branded to your club experience.
You’ve already built the space. Now offer the lifestyle support and wellness strategy.
Clubs like Life Time didn’t just add amenities – they redefined what it means to be a member.
Your club has the energy, the programming, and the community. What your members need next is a trusted source to help them connect the dots in their daily lives.
Alterra Health is how you do that – supporting your evolution from a place people visit to a lifestyle they commit to.
Article by: Whittany Gibson, RDN
Whittany is the Co-Founder of Alterra Health and a seasoned expert in lifestyle and wellness programming, blending clinical experience with a broader vision for whole-person health. She develops evidence-based solutions that integrate nutrition, movement, and mindset – used by clinics and wellness spaces to support lasting change.