Club life offers something truly unique – a blend of recreation, connection, and personal wellbeing all in one space. Whether it’s early morning pickleball, a round of golf, a rejuvenating spa day, or dinner with friends at the club restaurant, members don’t just come for amenities – they come for community and quality of life. And for many, the pursuit of better health is quietly woven into all of it.
As wellness becomes an even bigger part of the club experience, it’s worth asking: how do we help members carry that commitment beyond the property lines?
The social side of wellness
Members love the social rhythm of club life. Friendly competition on the courts, laughter at the table, shared progress in training sessions – it all feeds into a culture of support and belonging. For many, the club is where they stay active, challenge themselves, and feel inspired by others doing the same.
But even among the most engaged, there’s a common thread: personal health goals that can feel increasingly complex with age. A surprising number of members – many aiming to lose 15 to 25 pounds or simply regain energy – are navigating the reality that what used to work doesn’t anymore. Muscle mass is harder to maintain, recovery takes longer, and habits outside the gym matter more than ever.
Where Alterra Health comes in
That’s where Alterra Health fits into the picture. It’s like having a lifestyle coach that goes home with your members – offering practical guidance on how to make healthier choices at the club restaurant, how to support recovery after a match, and how to stay consistent between personal training sessions. It doesn’t replace your team – it helps members connect the dots between what they’re doing at the club and how to carry that momentum into daily life.
We don’t replace your team – we support it. Our platform enhances what trainers, instructors, and staff are already doing by offering:
• On-demand tools that reinforce training goals
• Recovery and performance guidance tailored to club activities
• Education on eating well at the club and at home
• Support for weight loss or body composition goals that evolve over time
• Sleep, stress, and mindset support that many older members quietly crave
It’s a full-circle approach – because lasting change doesn’t happen in isolation, and it doesn’t only happen on-site.
Making wellness a lifestyle, not just a location
Wellness isn’t one-size-fits-all. Some members want to feel better on the pickleball court, some want to recover faster after tennis or golf, and others just want to feel comfortable in their own skin again. They all deserve the kind of personalized support that extends their club experience into everyday life.
That’s what Alterra Health offers – a practical, guided solution that helps clubs live up to their wellness promise by giving members what they need, exactly when they need it.
When clubs bring this level of support to the table, it elevates the entire member experience – and helps them not just show up, but keep showing up for themselves.
Want to improve the member experience at your club without hiring additional staff? Schedule an intro call with our team today to learn how Alterra Health can help.
Article by: Whittany Gibson, RDN
Whittany is the Co-Founder of Alterra Health and a seasoned expert in lifestyle and wellness programming, blending clinical experience with a broader vision for whole-person health. She develops evidence-based solutions that integrate nutrition, movement, and mindset – used by clinics and wellness spaces to support lasting change.